There’s nothing else quite like it in golf.
Hogan once described that blissful sensation as running from your hands up your arms and into your heart. Take comfort in knowing that ICON gives you the opportunity to hit your mark on every shot while feeling the satisfying, buttery pureness of flush contact. It's the kind of club the Ben Hogan brand is known for and epitomizes Hogan’s “forged feel feedback” theme. Think about everything better players look for and demand in their irons.
True shot makers will consider these their new best friends - thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design. Designed with the graceful blend of traditional styling and modern performance, they’re well-suited for accomplished players wanting to work the ball. Ever since, the Ben Hogan Golf Equipment Company has embraced this mantra with every golf club we’ve produced.Īnd the new ICON irons are textbook Hogan, carrying on that heritage of high-quality, beautifully forged, contemporary muscle backs and placing it in a re-imagined package. “Best performing, best feel and with the best eye appeal.” That’s what the legendary Ben Hogan typed out to PGA Professionals, in a 1953 letter promising the merits of his new brand’s debut clubs. His words linger as if they were just written today.
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